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Page 6 of 7 The reserve price, if you choose to set one, is the lowest price at which youre willing to sell the item. Buyers can bid lower than this price (which isnt revealed to buyers), but their bids dont qualify until the reserve price is met. Setting a Buy It Now price can help end the auction quickly if a buyer is willing to pay this amount for the item. I often use a Buy It Now and set that price a little higher than what I actually expect to get. Once a normal bid is placed on your item, the Buy It Now option goes away and the auction continues. Note that there are additional charges for setting reserve and Buy It Now prices. Payment & Shipping I prefer to use PayPal for my auctions. You pay a fee for this service, but its convenient for buyers, as they can pay with a credit card, and you dont have to worry about bounced checks. You can verify that the funds are in your PayPal account before you ship the item. Be specific about your return and shipping policies. Im very clear that I dont accept returns without my prior approval and that requests for returns must be made within 24 hours of receipt of the item. I generally wont accept a return. This may scare off some buyers, but Im confident in what I sell and want to avoid the silliness of buyers remorse. You can set whatever terms you like, just leave no doubt about them. Also, detail your shipping terms in the item description, including your charges and how quickly youll deliver the item. eBay offers shipping tools for sellers that you may choose to use. One of the best things you can do to have a happy buyer is to ship quickly. Make it your priority to ship the next business day after you receive payment. If I get a good price for my item, I usually upgrade the shipping service one level beyond what I charged the buyer for. The buyer gets the item sooner than expected, which sweetens the deal.
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