PCPhoto
The Color Of LightMaster white balance for greater quality and control |
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Page 4 of 5 ![]() Using A Custom White Balance Im sometimes called to photograph subjects where color accuracy is crucial, such as food and fashion photography. This is achieved by creating a custom white balance with the help of a neutral white or gray surface, such as from a card or wall. Though the process will vary depending on camera design, a white balance measurement is made of a white or gray card thats illuminated by the same light source as your subject. Some cameras will record an image of the card and use that file to calculate the white balance. Others will take a reading off the surface of the card without recording an image. Whichever way the camera performs this process, the result provides the most precise measurement for white balance, resulting in accurate neutral tones and color. Remember that when creating a custom white balance, its not necessary for the camera to be in focus. All thats important is that the frame is filled by the card.
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