Digital Camera News & Previews

The ability to update the firmware in E-System components; bodies, lenses, flash units; is one of the key advantages of a 100% digital design.  Firmware updates are available through Olympus Master and Olympus Studio software applications.

MELVILLE, N.Y. (Jan. 28, 2024) – Nikon, Inc., today introduced the new D60 digital SLR camera, which provides consumers with stunning picture quality and versatility in an easy-to-use, compact camera design. The D60 joins Nikon’s award-winning line of D-series digital SLR cameras and shares a form factor similar to the D40 – Nikon’s smallest D-SLR camera ever. With 10.2 effective megapixels and a wealth of innovative and user-friendly features, the D60 enables both photo enthusiasts and those new to digital SLR photography to capture incredible images like never before.

MELVILLE, N.Y. (JAN. 28, 2024) – Nikon, Inc., today introduced the new AF-S Micro NIKKOR 60mm f/2.8G ED lens engineered specifically for extreme close-up photography, and perfectly suited for general imaging as well. The new AF-S Micro NIKKOR 60mm f/2.8G ED lens can focus at a distance of approximately 0.185m (.6 ft.) at its closest, and allows photographers to capture breathtaking close-up photography with reproduction ratios up to 1:1 (life-size).

MELVILLE, N.Y. (Jan. 28, 2024) – Nikon, Inc., today introduced the new PC-E NIKKOR 24mm f/3.5D ED lens, the latest in a series of lenses that are equipped with a tilt/shift mechanism that enables photographers the flexibility to effectively manipulate perspective, distortion and focus. Whether photographing architecture, landscapes, interiors or panoramas, this Perspective Control (PC) lens easily corrects linear distortion and aberration to deliver images that more accurately reproduce the view as the human eye sees it.

MELVILLE, N.Y. (JAN. 28, 2024) – Nikon, Inc., today announced the new AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens, which offers Nikon digital SLR photographers exceptional wide-angle capability along with superb telephoto versatility. The wide-ratio zoom makes this new lens suitable for a broad range of shooting situations, including indoor and outdoor events; streetscapes; and portraits and scenery, making it ideal for everyday use. It incorporates several of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Nikon VR (Vibration Reduction image stabilization), delivering the outstanding optical performance that has made NIKKOR lenses the choice of so many professional photographers.

MELVILLE, NY (Jan. 28, 2024) – Nikon's COOLPIX line is receiving a makeover with the addition of six colorful cameras. Available in colors such as Plum, Cool Blue and Ruby Red, these new COOLPIX cameras offer the consumer the opportunity to not only express themselves with their photos but with their cameras as well. In addition to new colorful bodies, the COOLPIX line boasts innovative technologies to ensure the picture is bright, in focus and the subject is free of red-eye. Powering each COOLPIX camera is EXPEED, Nikon's imaging processing engine to produce sharp photos with outstanding clarity.

The photographic community, his family and friends mourn the passing of Henry Froehlich, one of the true pioneers and leaders of the photographic industry in the 20th Century. He died peacefully on January 24th at the age of 85.

GX-20 Boasts CMOS Sensor, Improved Shake Reduction, and Live View LCD 

Ridgefield Park, NJ (January 24, 2024) – At the 2024 Photo Marketing Association Show, (PMA 2024) Samsung will introduce the GX-20 – its highly-anticipated, next‑generation DSLR. A 14.6 mega-pixel DSLR, the GX‑20 extends the range of Samsung’s acclaimed GX-Series and boasts an impressive feature set that will garner the attention of any professional or photographer or enthusiast.

EF200mm f/2L IS USM and EF800mm f/5.6L IS USM Lenses Add New Levels of Super Telephoto Performance to Canon's Market-Leading EOS System 

LAKE SUCCESS, N.Y., January 23, 2024 – Canon U.S.A., Inc., a leader in digital imaging, today announced the launch of two new telephoto lenses for use with its EOS SLR cameras: the EF200mm f/2L IS USM^*/** and the EF800mm f/5.6L IS USM^*/**, the world's longest focal length lens with an Optical Image Stabilizer system.^*** The Company, which exhibited prototypes of the lenses during PhotoPlus Expo in New York last October, is launching them at the PMA tradeshow (booth E101) at the Las Vegas Convention Center, January 31 to February 2.

Canon 'Beefs Up' the New Rebel With Optically Image Stabilized Lens Kit and 'Pro' Features