Nikon Announces Six Colorful, Consumer Friendly COOLPIX Cameras

MELVILLE, NY (Jan. 28, 2024) – Nikon's COOLPIX line is receiving a makeover with the addition of six colorful cameras. Available in colors such as Plum, Cool Blue and Ruby Red, these new COOLPIX cameras offer the consumer the opportunity to not only express themselves with their photos but with their cameras as well. In addition to new colorful bodies, the COOLPIX line boasts innovative technologies to ensure the picture is bright, in focus and the subject is free of red-eye. Powering each COOLPIX camera is EXPEED, Nikon's imaging processing engine to produce sharp photos with outstanding clarity.

"We understand that consumer electronics are now becoming fashion accessories so we are excited to offer the new COOLPIX cameras in exciting and ultra-cool colors," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "Not only do these cameras offer superior styling and elegant design, they also offer the extraordinary imaging abilities that are hallmarks of Nikon products."

THE NEW NIKON COOLPIX L18 IS SIMPLE AS POINT AND SHOOT

Compact and easy-to-use, the L18 is an ideal camera for consumers looking to capture life’s memories at an affordable price. The L18 has 8 effective megapixels for generating superior quality prints, a 3x Zoom-NIKKOR lens for creative compositional freedom, Anti-Shake AE for photos with outstanding clarity, and an incredibly bright 3.0-inch LCD screen for sharing images.

Adding to the L18’s ease-of-use, the camera is equipped with an Easy Auto Mode, allowing the user to enjoy carefree shooting without having to adjust any settings or controls. Just press the button and let the camera do the work. Available nationwide starting in March at an MSRP of $139.95, the COOLPIX L18 will be offered in Navy and Ruby Red.

NIKON'S NEW COOLPIX S-SERIES ARE AS STUNNING AS THE PICTURES THEY TAKE

Nikon is pleased to introduce the new COOLPIX S210, S520, S550 and S600 to its Style Series line of compact digital cameras. The super thin, just 18mm, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a quality-crafted aluminum body. The S210’s slim, elegant camera design comes in an array of color options such as plum, graphite black, cool blue, and brushed bronze, delivering high performance and ease-of-operation.

The slim, ergonomic COOLPIX S520 boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520's design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images. Additionally, the S520 adds the "Food Mode" to its existing scene modes. Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.