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PCPhoto's Editorial Staff - Steve Werner
"I wish I could say that I had some seminal inspiration to become involved in photography or formal training in the craft, anything that would make me particularly qualified to be the Publisher/Editorial Director of Outdoor Photographer," says Werner. "Uneventfully, the process was gradual and learned in bits and pieces. Only after coming in contact with so many world-class contributors to Outdoor Photographer did I really start to learn."
With degrees in English Literature and Journalism from Loyola Marymout University and the University of Southern California (respectively) and the example of a journalist/publisher father, Werner entered a career in special interest magazine publishing on subjects ranging from automobiles to aviation to sports and travel. Journalism at special interest magazines usually necessitates skills as both a writer and photographer. Often a single person must handle both aspects of an assignment.
As a boomer whose impressionable teen and twenties years were aligned precisely with Michelangelo Antonioni's 1966 film, Blow-Up, Life Magazine's riveting coverage of Vietnam, National Geographic's accelerated documentation of a shrinking world, and numerous other standout examples of the 35mm SLR's role as the potent tool of photojournalism and photographic art, falling into photography was unavoidable. Along with a generation of wannabes, he wore the SLR as the popular badge of individual expression. Added to the above inspirations was the environmental activism and celebration of American beauty exemplified by the works of Eliot Porter, Ansel Adams and David Muench.
The outgrowth was a personal interest translated into a magazine that would hopefully resonate with a great many like-minded photographers with the launch of Outdoor Photographer in 1985. More recently, an awareness of the future possibilities afforded by digital technology inspired the launch of PCPhoto in 1997.
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PCPHOTO Magazine is a publication of the Werner Publishing Corporation
12121 Wilshire Boulevard, 12th Floor, Los Angeles, CA 90025
Copyright© 2025 Werner Publishing Corp.
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