Canon's New PowerShot S5 IS And SD850 IS Digital ELPH Cameras Set New Standards

Lake Success, N.Y., May 7, 2024 – From soccer moms snapping still photos and movie clips of their kids from the sidelines with a single digital camera to party-goers wanting to capture important moments on the social scene with a discreet digital camera that can unobtrusively slip into a clutch purse or shirt pocket, Canon's market-leading line of PowerShot cameras fits any lifestyle. Adding to the breadth of an already auspicious product portfolio, Canon U.S.A., Inc. is proud to announce the PowerShot S5 IS and PowerShot SD850 IS Digital ELPH cameras.

Along with a full complement of the trendsetting style elements featured in the current PowerShot lineup, the new models add a dash of technical advancements including Optical Image Stabilization (OIS), Face Detection technology, in-camera Red-eye Correction and 8.0-megapixel resolution. Users will now have all the features needed to assure that once-in-a-lifetime moments will be vibrantly and vividly saved for years to come.

"The PowerShot S5 IS digital camera meets the demands of active family photographers and discerning photo hobbyists looking for high-end features and maximum photo flexibility, while maintaining the light weight, trim profile and affordability of a point and shoot digital camera," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With a broad range of features and a powerful ultra-zoom lens, it is no coincidence that the PowerShot S5 IS digital camera's look and feel evokes the sense of a small, lightweight SLR."

The PowerShot SD850 IS Digital ELPH camera also has an impressive array of top-tier photo features including an advanced ultra-compact zoom lens and optical viewfinder to easily capture, record and share brilliant images under a full range of shooting conditions, all within a curvaceous, eye-catching compact design.

"The PowerShot SD850 IS Digital ELPH camera continues the strong tradition of Digital ELPH imaging excellence and eye-catching style. Created out of Canon's intimate understanding of the camera user's needs and wants, the PowerShot SD850 IS Digital ELPH camera delivers the most up-to-date innovations in camera engineering and design. Our new product lineup provides an unmatched scope of offerings for consumers needing a digital camera with superior functions and style, backed by the Canon legacy of superior quality," added Mr. Ishizuka.

PowerShot Product Line's Shared Technological Advancements:

Brains...
The "brain" of these new PowerShot cameras is DIGIC III, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves image quality and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.

...and Beautiful Faces
Canon's enhanced Face Detection technology ensures that human faces – up to nine faces at once – take precedence in terms of focus, exposure and flash. Face Detection autofocus (AF) ensures sharp focus for portraits, while Face Detection auto exposure (AE) adjusts to ambient light conditions and Face Detection flash exposure (FE) determines the appropriate intensity of flash output to optimize face brightness without risking overexposure, even at close range. The result is more flattering photos where all subjects are in clearer focus and accurately exposed. Working in concert with Face Detection, "Red-eye Correction" helps to detect and correct red-eye during playback mode.

Vast, Fast and Steady
Taking a page out of Canon's legendary lens technology book, the Canon PowerShot S5 IS digital camera's 12x ultra-zoom lens features an extraordinary optical focal length range of 36 - 432 mm (35mm film equivalent) and rides that range quickly and quietly by using the same type of silent, ultrasonic motor (USM) drive found on Canon's high-end autofocus SLR lenses. The PowerShot SD850 IS Digital ELPH camera boasts a fast, ultra-compact 4x (35-140mm equivalent) optical zoom lens.