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 LAKE SUCCESS, N.Y., February 21, 2024 – At first glance Canon's new 7.1 megapixel PowerShot TX1 digital camera looks familiar...pocket-sized, stainless steel case with textured accents and enough cutting-edge photo technology to make one wonder how they got all that functionality into that deck of playing cards-sized package. Indeed, this compact camera fits in just as well at a football game or a family function; in a small evening bag for a night on the town, or the pocket of a dress shirt, and is as much at home on a business trip as it is on a hard-earned weekend getaway.
At second glance, the mystery of how they got all that functionality into that really small space deepens. Augmented by a simple press of the power button - this digital camera comes alive and the family resemblance to not one, but many of Canon's crowning camera achievements becomes immediately apparent...a stainless-steel barrier on the camera's leading-edge slides away to unleash the PowerShot TX1 digital camera's formidable (and optically image-stabilized) 10x optical zoom lens that glides smoothly from its resting place into the open air. Unfold a simple yet securely hinged housing, and an 115,000-pixel Vari-Angle LCD screen is freed to swivel camcorder-like from the PowerShot TX1 digital camera's side.
This digital dynamo even adds a 30 fps High Definition (HD) 720p widescreen (16:9) capability to its movie mode at the press of a button. What's more, the PowerShot TX1 digital camera has easy connectivity to play its movies or high quality stills back on high-def TVs, thanks to Canon's thoughtful inclusion of a convenient component video output terminal.
"We developed the PowerShot TX1 digital camera for people who appreciate its vast technological advances in both still and movie digital imaging and developed one, very compact, very powerful, very easy to use camera that provides high-resolution still images and HD movie capabilities as well," states Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "The PowerShot TX1 digital camera is the fulfillment of Canon's innovative thinking and vision that mixes the best of photography and video features like never before."
Optical Image Stabilization
Given the impressive and extensive range of the PowerShot TX1 digital camera's 10x optical zoom lens (39mm -390mm equivalent), Canon included its advanced optical image stabilization (OIS) system that helps to significantly reduce the blurring effects of camera shake that can occur at long zoom settings or during long exposures. Superior to electronic IS systems that simply use software to mask movement, this OIS system actually shifts the lens to compensate for unwanted motion, making it easier to snap great images and smooth movies, when the camera is hand-held or in low-light conditions.
DIGIC III
The "brain" of this new PowerShot camera is DIGIC III, the newest iteration of Canon's ultra-efficient (and proprietary) image processor. The new gold standard on all new Canon cameras, the DIGIC III image processor accounts for the camera's higher performance levels including faster start up, autofocus and shutter response times, improved image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.
Advanced Face Detection and Red-Eye Correction
With Canon's new Face Detection AF/AE/FE function, the camera can detect, lock on, and track multiple human faces in a scene. The face detection algorithm automatically prioritizes and selects faces (based on Canon's Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure and flash to help ensure the best possible results for even easier picture taking moments. The result is flattering portraits and group shots where all of the subjects are in clearer focus and accurately exposed. Compared to previous Canon cameras with Face Detection technology, the PowerShot TX1 digital camera adds several improvements, including the ability to use the function for movies as well as still images, the ability to detect faces that are further away or not aimed directly at the camera, and better control of flash exposure.
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